Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award Though Amazon.com started off delivering books through the mail its visionary founder Jeff Bezos was never content with being just a bookseller. He wanted Amazon to become the everything store offering limitless selection and seductive convenience at disruptively low prices. To achieve that end he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now… Jeff Bezos stands out for his relentless pursuit of new markets leading Amazon into risky new ventures like the Kindle and cloud computing and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again. Brad Stone has covered Amazon and technology in Silicon Valley for more than 15 years for publications such as Newsweek and the New York Times. He is a senior writer for Bloomberg Businessweek and lives in San Francisco.