Alex Steinweiss invented the album cover as we know it. In 1940 as Columbia Records’ young new art director he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance and within months its record sales increased by over 800 per cent. Over the next three decades Steinweiss made thousands of original artworks for classical jazz and popular record covers for Columbia Decca London and Everest as well as logos labels advertising material even his own typeface the Steinweiss Scrawl. His daring designs gathered here in all their bright combinations of bold typography with modern elegant illustration revolutionized the way music was sold. Less well known but also included in this collection are Steinweiss’ posters for the US. Navy packaging and label design for liquor companies film title sequences as well as his fine art. The book includes Steiweiss’ personal recollections and ephemera from an epic career as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.