The Business on a Shoestring series helps small business owners grow their business imaginatively effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash each book is packed with ideas that really work real-life examples step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don’t think that a small budget means that you can’t compete with larger organisations: if your site is well laid out and your content compelling you can! This revised edition shows the way covering topics such as: Choosing the right domain name Smartening up a basic website Driving traffic to your website Analysing web traffic Affiliate marketing Search engine listings/optimisation Taking advantage of free (and safe!) software and training Relationship networking Tapping into new or growing trends: Web alerts RSS Voice over Internet Protocols Instant Messaging and Espotting. Antoin O Lachtnain has worked with some of the world’s largest telecomms equipment suppliers. He regularly speaks at conferences and seminars and was recognised as a ‘Global Leader for Tomorrow’ by the World Economic Forum 2000 in Davos.