In 2007 the amount of money invested ethically reached almost GBP9 billion and over 750 000 ethical bank accounts have been opened. But exactly what counts as investing ‘ethically’? And how do you find out what the relevant options are? The combination of environmental factors such as climate change and an increasing interest from consumers in the ethics behind a company’s profits means socially responsible investment is a massive growth area. The problem is that there is no straightforward definition of ‘ethical’ and as a result many consumers are unsure about how to turn their good intentions into reality. Packed with information and advice Green Money explains the ideas behind profits with principles and will help readers develop a financial plan that’s sustainable both for them personally and for the planet. It covers essential issues such as: what makes an investment ethical who to turn to for advice how to draw up a shortlist of providers how to monitor your chosen investments’ ethical stance and what the ethical savings and mortgage options are. Sarah Pennells has worked as a financial journalist for over 14 years and has been a freelance writer and broadcaster since 1999. She reports on consumer and financial stories on BBC1’s Breakfast every Saturday writes for women’s magazines such as The Lady and is a columnist in the personal finance magazine Moneywise explaining complex subjects in an engaging and accessible way.