Can I Change Your Mind? The Craft and Art of Persuasive Writing – Lindsay Camp

Can I Change Your Mind? The Craft and Art of Persuasive Writing – Lindsay Camp

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These days we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter Lindsay Camp shows how it’s done whether the ‘end product’ is a glossy magazine ad a new business proposal a page for the company website or just a hasty email to your boss. Engaging entertaining and as you’d expect highly persuasive Can I Change Your Mind? will change the way you think about the words you use for ever.