Part of the Greatest Hits series Business Greatest Hits by Kevin Duncan is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management. The first ten chapters of the book give in-depth examination of critical topics in business. That is followed by quick summaries of the most talked-about and thought-provoking work from the best business books published including Freakonomics Nudge and Built to Last. The Greatest Hits books are just that: They help you stay on top of the ever-changing mountain of new business theory and practice models in a format that distills an enormous amount of information and insight into memorable digests that will enable you to finally cross these must-read books off your business reading list. Kevin Duncan is a marketing consultant and author. He has written five books including Run Your Own Business and Small Business Survival (Hodder) and So What? Start and Tick Achieve (Capstone). They have been translated into a range of languages including French Polish and Russian. He has worked with many high-profile clients in his consultancy including BT Ogilvy Orange and Saatchi Saatchi.